ADVERTISING SUBMISSION REQUIREMENTS

Download Alaska Airlines Magazine ad materials submission guidelines PDF

Ad Formats




AD DIMENSIONS

SIZE WIDTH DEPTH
Spread bleed 17-1/4" 11-3/8"
non-bleed 15-3/4" 9-7/8"
1/2 page spread bleed 17-1/4" 5-7/16"
non-bleed 15-3/4" 4-13/16"
Full-page bleed 8-7/8" 11-3/8"
trim size 8-3/8" 10-7/8"
non-bleed 7-5/16" 9-7/8"
2/3 vertical 4-13/16" 9-7/8"
1/2 vertical 4-13/16" 7-5/16"
1/2 horizontal 7-5/16" 4-13/16"
1/3 vertical 2-5/16" 9-7/8"
1/3 square 4-13/16" 4-13/16"
1/6 vertical 2-5/16" 4-13/16"
1/6 horizontal 4-13/16" 2-5/16"


SUBMISSION REQUIREMENTS

Printing Process: Heat-set Web Offset.
Binding: Alaska Airlines Magazine: Perfect, Horizon Air Magazine: Saddle-stitch
Color: 4-color process (AAAA/MPA/SWOP)
Publication Trim and Bleed Specifications:
  • On bleed ad keep all live matter a minimum of 5/16" in from trim.
    		•
  • 1 page trim: 8-3/8" x 10-7/8"
    		•
  • Bleed: 8-7/8" x 11-3/8"
    		•
  • Spread trim: 16-3/4" x 10-7/8"
    		•
  • Bleed: 17-1/4" x 11-3/8"
    		•
  • 1/2 pg. spread trim: 16-3/4" x 5-1/16"
    		•
  • Bleed: 17-1/4" x 5-7/16"
    		•
    Line Screen: 133-line screen. Dot size 5% to 95%.
    Density: Overall printing density of all colors cannot exceed 300%.
    Native files: Ads may also be submitted as native files using recent versions of InDesign, Illustrator, FreeHand and PhotoShop. Include all screen fonts and high-resolution graphics files.
    Graphics and Photos: Include all high-resolution digital photo scan and graphics files (at a resolution of 300 dpi or higher at the size which they will be used.) Save graphics files as EPS or TIFF files. Save color photos in CMYK format.
    PDF files: Ads should be submitted as press-ready PDF files (PDF-X-1a preferred). Please embed all fonts, and convert all photos and spot colors to CMYK. On bleed ads include crop marks offset to 1/4" outside of the trim area.
    Proofs: A contract SWOP proof of the final file is required for color matches on press. Proofs should be output at 100%, and show crop and bleed marks. Publisher will not accept responsiblity for color reproduction if the client supplied proof does not meet SWOP specifications.
    FTP transfers: Call for instructions
    Please Note: To avoid additional charges, ads must be supplied in sizes and formats specified. Alterations or additional preperation of artwork or proof changes will be billed seperately.
    PMS/Spot colors: PMS or Spot colors should be converted to 4-color process equivalent in file.
    Production Charges: Changes in new and existing ads will be subject to additional production charges billed to the customer. Production charges are in addition to space rate.
    In-House Ad Production: Paradigm Communications Group offers creative design and complete ad-production services at competitive prices. Ask your account executive or contact us directly for an estimate. Production costs are non-commissionable.

    Attn: Advertising Production Department
    2701 1st Avenue, Suite 250
    Seattle, WA 98121
    Phone: 206-441-5871 ext. 28
    Fax: 206-448-6939